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United Way of Southwest Virginia fights for the health, education and financial stability of every person in Southwest Virginia because they are the building blocks for a good quality of life.

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United Way of Southwest Virginia introduces Ready SWVA workforce development initiative

December 08, 2021

Abingdon, VA – More than 150 leaders from Southwest Virginia’s public, private and social sectors convened Wednesday morning, Dec. 8, to discuss what roles their organizations and communities will play in Ready SWVA, an economic development project specifically targeted toward workforce development.

“Southwest Virginia employers have told us the region is losing the young, talented workforce in the labor ecosystem,” said Travis Staton, president and CEO of United Way of Southwest Virginia, which organized the event. “A major barrier to retaining those talented young employees and potential employees is insufficient access to child care.”

The Ready SWVA initiative, Staton said, will create a new early childhood system that will expand access to affordable childcare, strengthen the current network of providers, and build a cohort of professional early childhood educators. It is particularly important that this work be done in Southwest Virginia, Staton said, because the gap between available childcare slots and the need is more than twice as great in rural Virginia communities (20.4 percent) than in urban Virginia (9.1 percent).

“This will create a minimum of 324 new slots across Southwest Virginia through the creation of five new facilities, while at the same time supporting the region’s network of 206 existing childcare providers,” Staton said.

Ready SWVA will:

  • Provide quality, accessible child care, allowing current residents who are out of the workforce because of childcare constraints to return to work
  • Develop a regional cohort of professional, credentialed early childhood educators
  • Support regional Comprehensive Economic Development Strategies created by each planning district commission to attract new talent, young families and higher-paying jobs
  • Support entrepreneurs in Southwest Virginia by developing an emerging industry sector as a sustainable small business with support from a shared services alliance, and
  • Provide long-term outcomes of a healthy, appropriately educated and trained, financially stable workforce through high quality curriculum preparing young students for school success.

Funding the initiative – and the five facilities in a hub-and-spoke arrangement across Southwest Virginia – will require $16 million in seed money, including $7 million for facilities and three years of operations at $3 million per year. United Way of Southwest Virginia is working to get that funding into the Virginia state budget. United Way hopes to eventually braid federal and state funds with investments from the private sector to further fund the project.

“The big goal of Ready SWVA is to build public-private partnerships to address childcare issues that are preventing folks and families and individuals from re-entering the workforce or remaining gainfully employed,” Staton explained. “Over the next three years, this initiative will work across 21 localities to build an effective quality childcare supply that can help address this problem in our region.”

The Dec. 8 event included a panel discussion featuring private sector representatives Whitney Czelusniak from AEP and Todd Norris from Ballad Health, voices from government including Delegate Terry Kilgore and Pulaski County Administrator Jonathan Sweet, and Smyth County Superintendent of Schools Dr. Dennis Carter.

Kilgore, in a pre-recorded message, told the crowd he believes the incoming Youngkin administration in Richmond will be supportive. “This is transformational. I think it gives us an opportunity to lead.” Kilgore said. “It’s going to play along Governor-elect Youngkin’s plans to make our community colleges more involved with public-private partnerships. Bringing business training, education and childcare all into the same room is going to create a win-win for everybody.”

Norris said Ballad Health is enthusiastic about Ready SWVA because it brings together players from multiple sectors to address a dire economic need. “The issue of access to childcare has hit home for every business in our region and every business in America,” Norris said, “so it creates a burning platform for us to work together to derive a sustainable solution.”

Czelusniak said Ready SWVA has the opportunity not only to keep Southwest Virginians gainfully employed and to keep businesses running at their full potential, but also creates a unique opportunity to attract young talent and young families back to the region. “Access to childcare impacts a lot of different industries and a lot of different occupations. Ready SWVA is a great way for our region to begin to lay a strong foundation to support the early childhood system in a very robust way. Looking to that long-term support network is very important to the SWVA region’s overall efforts to attract new business opportunities.”

“Utilizing a collective impact model like Ready SWVA, and everyone coming together to address these issues will certainly help alleviate the lack of accessible childcare SWVA parents are facing,” Carter added.

“There is a plan and strategy with achievable stratagems, and there is a region with multiple communities and businesses coming together to get behind a solvable challenge,” Sweet said. “If we strive to work together to solve the childcare access issue it will benefit everyone including our employers, our education system, each one of us personally.”

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